Pay Per Call Services for Advertising and Marketing
Pay per call services is gaining in popularity. Many different companies look for ways to market themselves. While there are a significant amount of consumers who spend time on the computer, not all want to make business decisions by viewing websites. Often, people still want to pick up the phone and talk to a business. This makes it possible to ask questions as well as to complete a sale over the phone.
If you are looking for a new marketing opportunity for your business, you want to consider pay per call services because of its many benefits. It allows people to view your information and then call instead of clicking over to a website. While websites can be informative, it may not be the best way for you to close a deal or to interact with your target consumers.
Every company needs to take a good look at how they are currently advertising and marketing themselves. Content marketing and various digital marketing campaigns need to be in effect, and a company needs to understand how it’s all going to impact their budget. Learning more about pay per call services and how it can be the best option is important.
After all, you want to make sure that your marketing dollars go as far as possible. The only way to know whether pay per call services is right for you is to learn more about it. When you are able to get potential customers to call you, this may be the easiest way for you to promote your business and close a sale.
Don’t be one of those companies that stays stagnant. Research has shown that companies thrive when they change their marketing strategies every year or two. If you have been depending upon content marketing or pay per click marketing only, it may be time for you to switch things up – and using pay per call services may be exactly what your business needs.
What is Pay per Call Services?
One of the easiest ways to explain pay per call services is that it is similar to pay per click advertising. However, instead of asking users to click and visit a website, they make a phone call. This will go directly to the company that is doing the advertising – and this gives them the chance to not only establish a lead, but potentially make a sale instantly.
Not all industries work effectively via a website. Sometimes, it requires having a conversation with the potential customer. This is why pay per call services is gaining momentum. Think about it. If people need to ask questions about your product or service before they purchase, they cannot always do this online. While you could potentially have one of those pop-ups on your website where people can ask questions, these are generally annoying and people close out of them quickly. You don’t want to give anyone a reason to backtrack out of your website, and this is why sometimes it’s better not to leave them to a website at all.
If you are a business that is trying to get people to pick up the phone and call you, it may be advantageous to work with an advertising company that provides pay per call services. Why? It still uses a basic website with a landing page. The only difference is that a person isn’t clicking on a website – they are picking up the phone and calling your business.
It is important to understand that pay per call services is not a premium rate telephone number. There is no charge to the person who is making the call. This is one of the most common misconceptions. It is not a 1-800 or a 1-900 number. A person is simply picking up the phone and call and what they assumed to be the number to reach the advertiser, which would be you.
It is the advertiser who is being charged for each call that they receive – and they are being charged by the advertising company that is providing the campaign for them. In most instances, advertisers are only billed if the call lasts for at least one minute. This means that if you utilize pay per call services, you are being charged only for the number of calls that you get, and the ones that last for a minute or longer. It has been estimated that most calls last for between two and four minutes.
Here is how it generally works. If you want to start a pay per call services campaign, you work with an advertising network. After that, you define your relevant search terms, category, and geographic area. You can choose to make your campaign local, regional, or even national. The ad is then created, containing your company name, address, and even a short description about what it is that people can expect once they pick up the phone to call you. There will also be a trackable telephone number, which ultimately redirects to your own phone number. Using the trackable number makes it possible to identify who is using the pay per call services campaign and who is simply calling your number normally.
The records that you get as a result of the pay per call services campaign can be extremely useful. You learn where people are located, how many people call, and at what times they are calling. You can see how long the phone calls last as well, and this can provide valuable marketing information for your company. This can be very similar to the data analytics that you would typically get from a pay per click marketing campaign.
Any kind of analytics is going to help you determine whether a marketing campaign is effective or not. You are going to spend a little bit more money on the calls, but people are actually calling you as opposed to simply clicking onto your website. If someone clicks on your website, what are you supposed to do about that? You don’t know who they are. You don’t know where they are from. You simply don’t know what it is that they want and how to give it to them. However, if they choose to call you, you can ask what they want and you can make sure that you sell your brand to them.
Think about this. On a website, you have no way of negotiating or convincing people to buy your product or service. Over the phone, you have the negotiating capacity and the ability to convince people. This can be extremely valuable – and cannot be replaced using any other method. This is why it’s a little bit more expensive.
Why is Pay Per Call Services Gaining in Popularity?
Everyone wants to make sure that they are choosing the best marketing campaigns for their industry and for their target demographic. The Google pay per call services is slightly more expensive than pay per click, though it is generally considered money well spent. This is because it is capable of reducing the online click fraud that often takes place.
For example, you could hire an advertising company to help you with a pay per click marketing campaign. However, you have no control over who is doing the clicking. The problem with this is that every time you get clicks to your website, you are being charged. This can add up to a significant amount of money – and there has been considerable cases of fraud against various advertising networks. Since the networks are in the main beneficiary of the fraud, it’s hard to prove that they weren’t behind such a thing. There is been a lot of litigation recently because of the pay per click campaigns – and now there is a better way around the situation.